Archive for November, 2011



Adapt & Respond! Highlights from Euro RSCG’s 2012 Global Trend Report

Published on November 29, 2011

Is there a silver lining in 2012? Yes, but you may have to sort through a few clouds to find it. “Many people are trudging into 2012 broke, stressed and looking for someone to blame,” according to Marian Salzman, CEO, Euro RSCG Worldwide PR. Euro RSCG’s new report The Big Little Book of Nexts: Trendspotting […]


BeautyView: Marti Morenings, Founder and Chairman, Universal Companies

Published on November 17, 2011

I don’t get star-struck in the typical way. Seeing or meeting Tom Cruise, Brad Pitt, or even Angelina Jolie won’t faze me. However, having a burger next to President Obama makes me grin from ear to ear (some of you might remember that picture). And meeting successful entrepreneurs gives me butterflies in my stomach. Of […]


Build your Team’s Fighting Spirit to Improve Business Outcomes

Published on November 15, 2011

Always work towards building and solidifying your relationships with your staff and their relationships with each other.  Train them, mentor them, and lean on them. Build your fighting spirits together and strengthen the team to make survival your collective goal TODAY.  Here are some ways to do that:   On-Demand Monitoring System It should be […]


Faith Popcorn Encourages Attendees to “Be Successful with What is Coming”

Published on November 14, 2011

Trend oracle Faith Popcorn was frank yet positive on Day Two of the ISPA Conference. Her overriding message was that spa professionals learn to be successful with what is coming—and that means change. “Align your brand and business to the emerging future. Seek future forward wisdom and have the guts to act on it.” Popcorn’s […]


Turning Opportunities into Sales

Published on November 10, 2011

Call it what you like: cross selling, suggestion selling, add-on selling…but no matter what label you apply, it is one of the most effective ways to boost your bottom line with only a very small amount of effort. Gentle persuasion during customer conversation is beneficial to the customer, to the salesperson, and to the business. […]


Live from Vegas: ISPA 2011

Published on November 8, 2011

Day 2 begins at the ISPA Conference in Las Vegas. Yesterday was jam-packed with educational sessions and social activities. The show floor was buzzing and the relaxation areas were busy providing services to already weary attendees. Universal’s relaxation lounge in Lagoon H is once again the place to be for elite spa directors. The Universal’s […]


Preview of ISPA Conference Nov 7-9: Will You Be Joining Us?

Published on November 5, 2011

Next week I will be among 2,000 spa professionals at Mandalay Bay in Las Vegas for ISPA’s 21th annual conference. This is my 18th consecutive ISPA conference, and it is always a pleasure to see old friends and connect with industry colleagues from around the globe. ISPA is known for incredible keynote speakers at the […]


Green Guide to Wellness

Published on November 4, 2011

Next week, a few thousand spa/wellness experts will convene at the Mandalay Bay for the annual ISPA conference.  An expo floor of product suppliers will host a marketplace catering to spa directors, owners, and consultants.  This begs the question: Do the buyers know what they want and how to go about looking for it?  Do […]


Charts Are Sexy!

Published on November 3, 2011

I recently spoke at the 2011 Green Spa Network Congress on safety and toxicology and personal care ingredient resources. While I was giving my presentation, I referred to a chart on my PowerPoint and inadvertently blurted out, “Charts are sexy.” Such a weird, nerdy statement deserves an explanation.   I’m a visual learner. If I lay […]


How Spas Are Like the NBA

Published on November 2, 2011

I just read an article about how the NBA contract negotiations are stuck over essentially over a “commission” dispute for league earnings. It seems that last year, NBA players earned 57% of the revenue generated while owners were left with only 43% to pay the bills and were losing money. The players have finally conceded […]