In the second part of this series, I discussed creating goals that you are passionate about as well as declaring them on paper and to others. In the first part, we discussed creating goals that are SMART and take regular action on them. Now we’re going to look at the shadow-side of goals…not achieving them. Been there, done […]

In the first part of this series, I discussed creating goals that are SMART (Specific, Measureable, Actionable, Realistic, and Time-sensitive) as well as taking action every day towards whatever goal(s) you set.  Now let’s take goal setting a step further to be even more effective. Decide what YOU passionately want–NOT what others want for you. Often […]

Happy New Year! One of the things I love most about the New Year is chance to start a new chapter in life. With the turn of the clock past midnight on December 31st, we all have the opportunity to start fresh in many areas of our lives, to set new expectations and goals for […]

Starting NOW, you must know how to “Showcase and Sell” both the monetary and non-monetary benefits of working at your Spa   Over the past number of years, there has been a shift in drivers in the Spa Industry. Where the Employer used to have the upper hand when it came to recruiting, it now […]

Many have become more conscious about spending, not necessarily because they have to, but because they feel less secure about the future.   There’s much talk about the “New Normal”- what exactly does it mean to your business?  Use your five senses to identify your new normal. 1.  WHO is your new customer? Your new customer requires […]

You are managing your business every day and hopefully, as you read this you have mapped out your profit plan for 2012.  Based on last year’s performance you should have a good estimate and roadmap showing what to expect this upcoming year in terms of sales, profit, assets, and equity. If you don’t, you should […]

Are you one of those people who like to get your hands on the latest and greatest? If you are a current customer of Universal Companies and operate a spa or consulting firm, you could be chosen as a member of Universal Companies’ first ever customer Advisory Board. The Universal Companies’ Advisory Board is a […]

Think It… Ink It… And Get It Signed. The number one de-motivator in the world of work is not knowing what is expected. Ideally, your Staff Contracts should be in place before you begin recruiting. BUT if you are an existing business, it’s never too late to introduce these important documents. The spa that has […]

Objective:  Do more of what’s working and less of what isn’t.  Once you have done this mini audit, strive to sell top tier products and services by your top tier spa professionals, during your peak hours of business.  1.  Examine Staff Compensation If you’re seeing red, the first place you need to go is your Cost […]

Don’t shoot the messenger, but spas and salons are continuing to struggle in the current economy. According to the latest research by The Professional Beauty Association (PBA), the current outlook and future expectations for the salon and spa industry have declined throughout 2011. “The trend results from our Salon & Spa Performance Index (SSPI) are […]