Archive for the 'Learn & Grow' Category

Front Desk Intelligence

Published on December 7, 2011

If you keep hiring more and more of the same kinds of receptionists; the same ways you always have; with the same sad results; maybe now is the time to do things differently. Re-vamp your “Recipe for a Receptionist” to:  One part “spa-like + One part “social-ite” + Two parts “sales-type” In other words, a […]

Seasonal Priorities for the Savvy Spa Director

Published on December 5, 2011

Yes, the holidays are upon us. If you believe the business pundits, this year is going to be “disappointing.” If you make your own weather, you could have the best holiday sales season ever. Create a gift card sales incentive that doesn’t reduce actual gift card sales (See: Discount, above!) Last year we offered a […]

SEO: Why It’s Critical to Your Spa Website Success, Part II

Published on December 2, 2011

Jennifer Dickens My last post defined search engine optimization (SEO) and some of the important aspects that “perfectly optimized” web pages incorporate. This post will discuss SEO best practices. Many website designers are not trained in search engine optimization nor are they website developers (programmers). This means your website designer may not have incorporated these SEO […]

SEO: Why It’s Critical to Your Spa Website Success, Part I

Published on December 1, 2011

As a healing practitioner or spa owner, your goal is to support individuals in their healing journey by providing bodywork, wellness, and relaxation treatments. Your website is your online storefront, and how does your storefront get found on the internet? It is not found because you put up your website; it is found because your […]

Adapt & Respond! Highlights from Euro RSCG’s 2012 Global Trend Report

Published on November 29, 2011

Is there a silver lining in 2012? Yes, but you may have to sort through a few clouds to find it. “Many people are trudging into 2012 broke, stressed and looking for someone to blame,” according to Marian Salzman, CEO, Euro RSCG Worldwide PR. Euro RSCG’s new report The Big Little Book of Nexts: Trendspotting […]

Build your Team’s Fighting Spirit to Improve Business Outcomes

Published on November 15, 2011

Always work towards building and solidifying your relationships with your staff and their relationships with each other.  Train them, mentor them, and lean on them. Build your fighting spirits together and strengthen the team to make survival your collective goal TODAY.  Here are some ways to do that:   On-Demand Monitoring System It should be […]

Turning Opportunities into Sales

Published on November 10, 2011

Call it what you like: cross selling, suggestion selling, add-on selling…but no matter what label you apply, it is one of the most effective ways to boost your bottom line with only a very small amount of effort. Gentle persuasion during customer conversation is beneficial to the customer, to the salesperson, and to the business. […]

How Spas Are Like the NBA

Published on November 2, 2011

I just read an article about how the NBA contract negotiations are stuck over essentially over a “commission” dispute for league earnings. It seems that last year, NBA players earned 57% of the revenue generated while owners were left with only 43% to pay the bills and were losing money. The players have finally conceded […]

Still a Yelp Hater? It May be Time to Take Another Look

Published on November 1, 2011

Back in 2007, we were all Yelp haters. Now most of us, to paraphrase Dr. Strangelove, “have learned to stop worrying and love the Bomb.” We understand that this is simply the brave new world of customer service: performed while stark naked, on a high wire, over a flaming pit. Otherwise, exactly the same principles […]

Robust Retail is System Driven

Published on October 31, 2011

Getting your spa staff to sell retail has been in the Top 3 spa business challenges category for decades! But somehow, we think our low involvement still warrants high expectations…….what?? With your dedication, these 5 systems to Robust Retail will provide you with a measurable, impressive payoff.   1. Discover: Use Your Good Sense(s) to […]