Archive for August, 2011

Thinking About Discounting? Advice from a Master Salesman…

Published on August 30, 2011

 Just yesterday I was talking about discounting with one of my coaching groups. I was explaining to them that sometimes it is better to offer an incentive to get someone on your table or in your treatment room than to have it sit empty and generate no income or possible future business. To that end, […]

Spas2b Inspired By: Part II, Lessons Learned

Published on August 27, 2011

With the many inspirational spa experiences available to us, there must also be the lessons learned… In a recent spa visit, as I stood showering the mud off my body, I took note of how important it was for me to remember to NEVER locate a see-through glass shower door in line with the entrance […]

Universal Companies’ Inaugural Spa Day Event was a Huge Success!

Published on August 26, 2011

Universal Companies Spa Day Event was held at Aji Spa at The Sheraton Wild Horse Pass in Scotttsdale, AZ on August 16th. The first event of its kind, Spa Day is the brainchild of Lisa Michaelis, Director of Development, Western US. The event paid tribute to hard-working spa directors across the state, offering a menu […]

Spas2b Inspired By, Part I

Published on August 25, 2011

While attending a Woman’s Convention earlier this year, one of the speakers said something that I have never forgotten. She said that if you come away from a conference with 2 or 3 good contacts, you have done well. That comment really put things into perspective for me. And since then, I have applied that […]

Think Running Your Spa is Tough?

Published on August 24, 2011

An interview with Monica Barter of COMO Resorts When you are feeling challenged by delivering top-quality spa services in a difficult business environment, consider the job facing Monica Barter, COO of COMO Resorts.  Barter oversees eight spas at COMO properties in far-flung locales such as the Caribbean, UK and Bhutan, and I was fortunate to […] Launches to Industry Acclaim

Published on August 20, 2011

The spa industry took a huge leap forward last month with the launch of . The Global Spa Summit sponsored-site is an industry portal that documents the medical benefits of spa and wellness therapies. The site contains thousands of clinical studies, and is a key resource to educate spa professionals and consumers on the […]

Wellness Tips for Your Clients

Published on August 18, 2011

Aaah, yes, more ubiquitous advice on healthy living. From the slick covers of monthly magazines to overcaffeinated morning show hosts, your clients are getting wellness tips at every turn, but are they getting them from you? What types of advice do you give your clients before they leave your facility? It’s imperative that clients not […]

Marketing Ahead of the Curve: New Levers of Change

Published on August 15, 2011

If you survived the last couple of years, you may now be feeling that everything will be ok.  But unfortunately “the rising tide does not lift all boats”.  Real change has happened and our approach to marketing has to change too.   Your mature offerings are undoubtedly causing you to suffer revenue declines.  You must freshen […]

Can Gratitude Help Grow Your Business?

Published on August 13, 2011

I recently read a blog post by Les Sweeney, the President of Associated Bodywork & Massage Professionals (ABMP) called “What Do You Dream Of?”  In it, Les talks about how much more he appreciates simple pleasures, how much less he is concerned about trivial things – and how he looks forward to owning another convertible […]

Change it Up: Segue from Season to Season

Published on August 11, 2011

Are your treatments and protocols changing along with the seasons? Seasonal promotions create a level of excitement that encourages your regular clients to try something new. Smart promotions will attract new blood and encourage retail sales. Here are some suggestions: –Get creative with fall promotions that reward your current clients and also bring new clients […]