Just yesterday I was talking about discounting with one of my coaching groups. I was explaining to them that sometimes it is better to offer an incentive to get someone on your table or in your treatment room than to have it sit empty and generate no income or possible future business. To that end, […]
With the many inspirational spa experiences available to us, there must also be the lessons learned… In a recent spa visit, as I stood showering the mud off my body, I took note of how important it was for me to remember to NEVER locate a see-through glass shower door in line with the entrance […]
Universal Companies Spa Day Event was held at Aji Spa at The Sheraton Wild Horse Pass in Scotttsdale, AZ on August 16th. The first event of its kind, Spa Day is the brainchild of Lisa Michaelis, Director of Development, Western US. The event paid tribute to hard-working spa directors across the state, offering a menu […]
While attending a Woman’s Convention earlier this year, one of the speakers said something that I have never forgotten. She said that if you come away from a conference with 2 or 3 good contacts, you have done well. That comment really put things into perspective for me. And since then, I have applied that […]
An interview with Monica Barter of COMO Resorts When you are feeling challenged by delivering top-quality spa services in a difficult business environment, consider the job facing Monica Barter, COO of COMO Resorts. Barter oversees eight spas at COMO properties in far-flung locales such as the Caribbean, UK and Bhutan, and I was fortunate to […]
The spa industry took a huge leap forward last month with the launch of SpaEvidence.com . The Global Spa Summit sponsored-site is an industry portal that documents the medical benefits of spa and wellness therapies. The site contains thousands of clinical studies, and is a key resource to educate spa professionals and consumers on the […]
Aaah, yes, more ubiquitous advice on healthy living. From the slick covers of monthly magazines to overcaffeinated morning show hosts, your clients are getting wellness tips at every turn, but are they getting them from you? What types of advice do you give your clients before they leave your facility? It’s imperative that clients not […]
If you survived the last couple of years, you may now be feeling that everything will be ok. But unfortunately “the rising tide does not lift all boats”. Real change has happened and our approach to marketing has to change too. Your mature offerings are undoubtedly causing you to suffer revenue declines. You must freshen […]
I recently read a blog post by Les Sweeney, the President of Associated Bodywork & Massage Professionals (ABMP) called “What Do You Dream Of?” In it, Les talks about how much more he appreciates simple pleasures, how much less he is concerned about trivial things – and how he looks forward to owning another convertible […]
Are your treatments and protocols changing along with the seasons? Seasonal promotions create a level of excitement that encourages your regular clients to try something new. Smart promotions will attract new blood and encourage retail sales. Here are some suggestions: –Get creative with fall promotions that reward your current clients and also bring new clients […]