Change it Up: Segue from Season to Season

Nancy Griffin

Are your treatments and protocols changing along with the seasons? Seasonal promotions create a level of excitement that encourages your regular clients to try something new. Smart promotions will attract new blood and encourage retail sales.

Here are some suggestions:

–Get creative with fall promotions that reward your current clients and also bring new clients in the door. ESPA at Acqualina Resort offer the “Bring a Friend” Fall Spa Promotion. Guests get 50% off on a treatment Monday through Thursday.

–Create a “Celebrate Fall” tea ceremony with White Lion Organic Teas in earthy fall blends like Cranberry Hibiscus or Pomegranate Oolong. Of course, make the same teas you service back bar available retail.

–Create a product mixing area in the reception area or treatment room. Spa Pantry makes it simple to develop custom treatments and signature menus. Combine active ingredients, essential oils, herbs and exfoliants with base carriers, muds or masks to target clients’ individual needs. 

Care to share some of your creative fall promotions? Spa Insider welcomes opinions from spa operators “in the trenches.” Please comment below!

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