Archive for October, 2011

A Yelping Hand

Published on October 14, 2011

Well, we’ve decided to dance with the devil and start a paid listing for our 27 year old Bay Area day spa on Yelp. After our first month, the preliminary results are…uh…in. My representative, a very affable and informed young woman named Ali, forwarded the stats to me today. Views of Preston Wynne Spa’s listing […]

Creative Duty

Published on October 7, 2011

The Wall Street Journal Headline reads, “Retailer Turns in Loss on Increase in Markdowns.” They’re referring to Talbots, which over the past three years re-imagined its famously frowsy fashion label. Despite some high profile successes in 2010–Michelle Obama wore a flowered Talbots dress, reportedly spurring catfights over the item in stores–the Chief Creative Officer has […]

Branding Your Spa: The Importance of Being a Purple Cow

Published on October 6, 2011

What is a brand?  In technical terms, the American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”  While this is true, there […]

Clarins Launches Spa Life Game on Facebook

Published on October 5, 2011

Last week, French Skin care company Clarins launched a Facebook game called Spa Life. A virtual world populated with avatars, Spa Life is a time management game that recreates the challenges of running an actual spa. Players must manage an ever-increasing flow of visitors in search of facials and pedicures. The Clarins brand is not […]

Why City of Hope?

Published on

As I’ve said in my earlier blogs, I have toured City of Hope and it is amazing that within the park-like campus just northeast of Los Angeles, resides one of the most advanced biomedical research institutions in the world.   Renowned for transforming elusive clues into scientific discoveries, City of Hope brings groundbreaking research and compassionate […]

Engage Your Staff and Help Find a Cure!

Published on October 3, 2011

Everyone wants to make a difference when it comes to finding a cure for breast cancer, especially the natural healers who make up your core spa staff.  How can you ignite their natural passion and contribute in a meaningful way to support breast cancer research, treatment, and education that makes a difference?  Join thousands of […]