Archive for July, 2011

3 Pitfalls to Avoid When Creating Client Newsletters

Published on July 30, 2011

I subscribe to a number of e-newsletters from spas, salons, and industry vendors; many of them are done with Constant Contact. While I really love the flexibility and ease of sending out e-mailed newsletters, I see too often these common mistakes that hurt more than help the business that is sending out the newsletter. 1. […]

A Spa Like No Other: A Patient’s Perspective on Visiting a Luxury Dental Spa

Published on July 28, 2011

It began with what I believed to be a minor toothache–nothing to worry about.  But, as the days passed, the pain got stronger, and I tried harder and harder to ignore it, as my fear of the dentist put me in a state of denial.  I told myself that if I just didn’t pay attention […]

Realities of Social Media

Published on July 27, 2011

The SpaExec event in Sonoma, CA featured an excellent panel entitled “realities” of social media. The panel of social media experts included Jamie Ginsberg with SpaSmart, Stacy Bergdahl of Berglon Marketing Agency, Blanca Caballero of AvantGard Spa, and Michael Martello with Demandforce. All the panelists agreed that social media has changed the marketing landscape forever. […]

The Importance of Spot Checking

Published on July 26, 2011

As I’ve mentioned before, I spent most of my teen years at the beach. Hey, it was the 1980s, so like everyone else, I squeezed and slathered my way through innumerable bottles of baby oil. Unfortunately, this bad behavior has generated copious clusters of freckles and moles on my chest and back. I’ve monitored them […]

Ideas for Enhancing the Guest Experience

Published on July 23, 2011

Relaxing, fun, unique? What words would you use to describe your spa, treatments, or team members?  What sets you apart and will make your clients want to buy into your treatments or retail? Here are a few creative ways from my California and Hawaii spa friends: Add aromatherapy platforms and bowls. Derek Hofmann at the […]

Groupon Gripes

Published on July 22, 2011

Nancy Griffin Marti’s last blog post addressed the pros and cons of Groupon.  Having just returned from the Global Spa Summit, where the issue Groupon was a hot topic, Marti was curious what Universal’s customers think of this wildly popular marketing vehicle. On the positive side, the site promises to create new customers that will […]

Is There A Good Time to Raise Prices, and Is Now the Time?

Published on July 21, 2011

I’m currently wrestling with a couple of my clients about raising their prices.  Is it safe?  Will it risk business? How are our guests going to respond?  We’re still in economic recovery. Money-wise, our clients are in that weird space about whether they should be spending money on guilty pleasures.  Groupon has shown us what […]

What Is Marketing, Really?

Published on July 20, 2011

After my last post “Whose Responsibility Is Marketing?”, there were a number of great comments about the specific kinds of marketing people were doing for their businesses and who they thought should be responsible for those tasks. After reading the remarks, I thought sharing a better explanation of what I believe constitutes marketing would help […]

We’re All in the Marketing Business

Published on July 16, 2011

Felicia Brown’s latest Spa Insider post “Whose Responsibility Is Marketing?” points out the pros and cons of engaging your spa staff in marketing activities. Felicia’s commentary got me thinking about the importance of involving everyone in your organization in marketing. Whether it is making outgoing phone calls or participating in social media, your staff must […]

What Is Your Opinion About Groupon?

Published on July 13, 2011

There was discussion about Groupon at the Global Spa Summit.  On the positive side, some felt that it can be an extremely beneficial marketing tool for spas; however, on the flip side, there was talk that if not used correctly, Groupon can set negative pricing expectations for your clients and strike a real blow to […]