Music is integral to the spa experience—it’s what differentiates spas from beauty institutes or gym clubs. At a spa, your clients expect an effective therapeutic treatment and a certain je ne sais quoi. Like aromatherapy, music directly addresses emotions and influences our mood in two ways: through memory association and through vibrations on the body. […]

Wellness is a fundamental component to spa and a rapidly growing market trend—are you profiting from it? Here are five steps, including expert advice, to help you capture more revenue from health-conscious clients. 1. Develop therapeutic spa treatments: Spa treatments that rely on proven modalities such as hydrotherapy and aromatherapy will elevate your practice to the […]

There has been a lot of talk in our industry lately about the spa’s role in preventing disease. Spa environments provide obvious wellness benefits such as relaxation and relief from stress. Spa treatments (properly executed) offer a host of physical benefits including increased circulation, lymph drainage, and decreased inflammation. Are you communicating the benefits of […]