Susan Link

While October has been officially recognized as National Breast Cancer Awareness Month for more than 25 years, the statistics from the American Cancer Society are still shocking:

—–One out of every eight women (12%) will develop breast cancer.

—–Breast cancer is the second leading cause of cancer death in women, after lung cancer.

—–One out of 210 breast cancer cases occur in women under the age of 40.

And according to www.mobilespa.com, “In the U.S. alone, a woman dies of breast cancer, on average, every 13 minutes.” That means you are likely to know someone whose life has been touched by breast cancer…maybe it’s even you.

But what does all of this mean for your spa? It means your opportunity to join the cause for breast cancer research, treatment, and education is right around the corner. Here are some great ways you can have your staff and clients seeing pink and helping make a difference in the fight against breast cancer this October.

Promotions

—–Offer a percentage off of treatments and/or retail to customers who wear pink or mention they heard about your pink promotion.

—–Offer free or deeply discounted spa treatments to breast cancer patients and/or survivors.

—–Designate special treatments or packages “pink” and offer a discount on them and/or give a donation to a breast cancer cause when clients book those treatments. For example, create a “Pink Pedi” with Pedi-Redi Rose Petal Pedicure Salts, Pink Washable Nail Files, and a Round Resin Pedicure Bowl in Pink. Build the cost of Flex Flop® Slippers or Pink Pedi Slippers into your treatment and give a pair to each client as a gift with service.

—–Use pink products (Pink Gloves) while performing treatments.

—–Give clients pink ribbons or ribbon pins.

—–Offer free pink gift-wrapping in your retail boutique. These Two-tone Design Gift Bags in Lipstick and Tissue in Cerise would be perfect!

Giving Back

—–Give either a percentage of your profits or a flat amount from treatments to a breast cancer charity. (See our list of national breast cancer charities.)

—–Have a raffle to give away treatment packages or retail gift baskets and then donate proceeds to a breast cancer cause. This is even better if the treatments and retail items are pink, like this Essie® Nail Corrector Pen, Kama Sutra® Strawberries & Champagne Oil of Love, Fresh Organics Bubble Bath Roses , and Contour Pumice Bar. Other great retail choices include: Akhassa® Pink Tea Hand Scrub, Fun Betty™, and Renew™ Lip Plumper.

Want to see more ideas? Click here!